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Bare Essence
Bare Essence - Perfume developed and merchandised by wealthy widow Tyger Hayes (Genie Francis) as she struggled in the conglomerate world of the Perfume Industry (filled with sex, corruption and power) on the prime time soap opera BARE ESSENCE/NBC/1983. When Tyger first sampled her fledgling perfume (a.k.a. "Ma Femme") developed by DeHavilland Fragrances in Grosse, France, she said "Sexy smelly Good...Its so basic, so primitive. It's breathtaking, romantic and personal. It's got to be...Bare Essence." With a successful prototype, Tyger established Kellerco Perfume Company. Beach, The - Cologne invented by Cosmo Kramer (Michael Richards) after swimming with the Polar Bear Club on episode No. 31 "The Pez Dispenser" of the sitcom SEINFELD/NBC/1990-98. As Kramer said "You spray it on. It smells like you just came home from the beach." His friend Jerry Seinfeld mocked the idea. "You think people are going to pay $80 to smell like dead fish and seaweed? That's why they shower." On episode No. 51 "The Pick" Kramer confronted Calvin Klein (played by Nicholas Hormann) about perfume plagiarism when Calvin unveiled his own scent called "Ocean" soon after Kramer pitched a similar idea to one of Calvin's executives. On episode No. 144 "The Nap" Kramer invented a mattress filled with sand that felt "like sleeping on a beach." B.B.O. - Beyond Body Odor (aka "The Beast"). This term was coined on episode No. 59 "The Smelly Car" by George Costanza (Jason Alexander) on the sitcom SEINFELD/NBC/1990-98 who commented on an atrocious smell left in Jerry Seinfeld's car by a restaurant parking valet. After smelling the odor, Jerry suggested the formation of a "B.O. Squad" who would search out and scrub down smelly people. Chanel No.5 - Pricey perfume product ($250-an-ounce) advertised over the years on television and print ads. In 1994, the Arnell Group created an innovated TV spot entitled "Marilyn" starring actress Carole Bouquet sitting amidst the crowd of theatergoers. When she splashed on the enticing fragrance of Chanel No. 5, the actress morphed (via modern video technology) into the image of Marilyn Monroe who began to sing "I Wanna Be Loved By You." The people in the theater were favorably impressed at the transformation. In 1980, when Chanel No. 5 was selling at $120-an-ounce, the Doyle, Dane Bernbach ad agency created a surreal, sexually charged commercial entitled "Share the Fantasy." The commercial showed a woman disrobing by a blue swimming pool at a chateau in the South of France while a muscular male swam towards her reclining, waiting body. A female voice then announced "I am made of blue sky and golden light, and I will feel this way forever" quickly followed by a male voice softly saying "Share the Fantasy." Forever Krystle - Fragrance inspired by the prime time soap DYNASTY/ABC/1981-89. John Forsythe and Linda Evans plugged the perfume named Forever Krystle based on their Blake Carrington and Krystle Carrington characters. Selling for $9.75 a bottle, this tantalizing TV fragrance created by Yves St. Laurent (he also made a men's cologne called Carrington) sold more than 6.5 million dollars in 1985. As Linda Evans said in the commercials "A woman's scent is her identity." Joan Collins who played the wicked bitch Alexis Carrington hawked her own fragrance appropriately enough called Scoundrel. Other celebrities hopped onto the merchandising bandwagon with their own fragrances. Elizabeth Taylor pushed Passion at $160.00 a bottle and later White Diamonds; Cher unveiled Uninhibited; Mikhail Baryshnikov manufactured Misha for women; and Julio Iglesia introduced Only in May of 1989. Elvira (Cassandra Peterson) the vampish horror show hostess hawked a perfume called Evil Her perfume was developed without animal testing and contained no animal ingredients. The profits were donated to People for Ethical Treatment of Animals (PETA). In 1991, Victoria Principal (of DALLAS fame) followed suit with an animal free line of cosmetics called Principal Secret. A tongue-in-cheek article in TV Guide (2/10-16/1996) reviewed such fragrances as MP (Melrose Place), Mariel by H20 Plus (Central Park West), Amphibia, Pour Homme, Femme, et Frog (Kermit the Muppet). In the fall of 1998 Miss Piggy introduced her own fragrance called Moi. No animals were used in the testing of this perfume, just lawyers. Hey You - Perfume created by Oldbat perfumes for a skit on SATURDAY NIGHT
LIVE. As the ad said "Not all women are looking for Mr. Right. Sometimes
they just want a little company...Just one whiff does the trick. Hey You
for the special someone you never expect to see again. Hey You, the perfume
for the one-night stand." MMMM - The favorite perfume of Thalia Menninger (Tuesday Weld), the girl of Dobie Gillis' dreams on the sitcom THE MANY LOVES OF DOBIE GILLIS/CBS/1959-63. "MMMM" perfume cost $18 an ounce but unfortunately, Dobie Gillis (Dwayne Hickman), the son of a grocery store owner didn't have the bucks to buy the perfume for his favorite babe. To his dismay, Dobie's competition. the spoiled millionaire Chatsworth Osborne, Jr. (Steve Franken) could easily purchase Thalia her fragrance. Mr. Musk - Aftershave used by Arthur "Fonzie" Fonzarelli (Henry Winkler) on the sitcom HAPPY DAYS/ABC/1974-84. "I wanna tell ya," Fonzie once said, "a few splashes at night, chicks turn off the lights...it is a killer!" On the same episode, the Fonz developed an allergy to girls and sneezed whenever one got to close to him. Fortunately, before running away to a mountaintop hermitage, Fonzie discovered that the combination of his Mr. Musk aftershave with the cheap $7.00 perfume that his dates wore was the caused of all his problems. When the two combined, a chemical reaction gave off a faint smoke that made him sneeze. "I always wondered where the smoke came from...I always thought it was friction," said Fonzie Thrilled with the discovery, he yelled "The Fonz is cured!" and the neighborhood was soon filled with the cries of thankful young woman echoing the good news. Moustache - The favorite cologne (that drove the girls wild) worn by
professional photographer and confirmed bachelor Bob Collins on the sitcom
LOVE THAT BOB/NBC/CBS/1955-59. One of Bob's beautiful but marriage-minded
models, Shirley Swanson (Joi Lansing) battled back by wearing the irresistible
perfume scent called "Bachelor's Doom." It seems the men in his family emitted a seductive sexual scent which caused all women to lust after him. Anticipating the yearly pheromone fest, Chris settled back for the onslaught. What he wasn't ready for was optometrist Dr. Irene Rondenet (Caitlin Clarke) who was passing through the town of Cicely, but not throwing passes at him. Intriqued at her indifference, Chris ignored all the women who wanted him and pursued the only one who didn't. In the meantime Dr. Joel Fleischman (Rob Morrow) began a study of Chris' fascinating biological phenomena. TRIVIA NOTE: On the sitcom SEINFELD/NBC/1990-98 Cosmo Kramer (Michael Richards) possessed an animal attraction known as "Kavorka" that seemed to work only on Latvian Orthodox nuns. Perfume Pretty Barbie - In 1988, the makers of the Barbie doll introduced this fragrance for children to wear. A separate line of dusting powders, hand and body lotion, and shampoo were sold separately. "Perfume Pretty Barbie" was created by Barbie's longtime beau, Ken (a la DYNASTY'S Blake Carrington) as a symbol of his love. Revenge - Love fragrance featured on the sci-fi series LOIS & CLARK:
THE NEW ADVENTURES OF SUPERMAN/ABC/1993-97. Just a one percent solution
of this animal-based scent broke down a person's inhibitions. When a jealous
scientist (Morgan Fairchild) discovered millionaire industrialist Lex
Luthor (John Shea) preferred reporter Lois Lane (Teri Hatcher) over her,
she sprayed Revenge on all of the employees of The Daily Planet newspaper.
The resulting love orgy caused chaos in the newsroom, a slew of sexual
harassment lawsuits and Lois to fall head over heels in love with Clark
Kent (Dean Cain). Fortunately, the perfume's effects wore off after 48
hours.
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