Perfumes - 1960 – 1970

1960 ushered in an era of opposition and a change in social behavior. In terms of fragrance, it signaled the appearance of a new olfactive freshness.

The Sixties were an era of economic growth with little or no unemployment. The hippy movement, which originated in San Francisco, took Europe by storm. There was a growing awareness of the body and its five senses, which led to sexual liberation. "Make love, not war".

The mood among the youth was rebellious, sparking violent demonstrations against the Vietnam War and fueling the insurrections of May 1968. Patchouli invaded the streets but the fashion industry took no notice. The eaux fraiches ... search for a new lightness or indictment of perfume ?